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Apps vs. browsers: the internet is in a state of change

Internet usage on smartphones increased sharply in Germany by 25 percent compared to the previous year. According to a study conducted by the Bundesverband Digitale Wirtschaft (BVDW), Google and TNS...

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Should apps be part of the mobile marketing strategy?

The increasing shift of mobile internet usage to apps confronts businesses with the issue as to whether to develop their own app. Marketing experts, however, still recommend optimizing the existing...

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The office from the cloud

For many years, the Office package, which includes Word, Excel and PowerPoint, was a basic requirement on every business computer. Following the emergence of alternative open source solutions, apps in...

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iBeacons vs. NFC

With the introduction of the new iPhone generation, Apple is also fitting NFC chips into its smartphones. A good reason for Mobikon to ask Philipp Richter, Teamlead Development of Aperto Move, about...

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